About BEK
Blair Koch, President of BEK Enterprises, LLC,www.bekteam.com,
is a seasoned product management and marketing executive who
has extensive experience implementing new product initiatives,
defining market requirements, developing product roadmaps,
creating marketing collateral, identifying partner requirements,
and leading all aspects of “whole product delivery.”
BEK Enterprises, LLC helps companies identify why they are
not achieving their targeted revenues and what to do about
it.
Ms. Koch, a public speaker and facilitator, has exceptional
skills in building teams, large and small, that bring together
product marketing, product management and program managers
as well as engineers to execute the myriad of tasks associated
with product marketing. Ms. Koch is also very experienced
working with worldwide channels to manage customer requirements
and to assist sales in market acceptance and strategic presentations.
Among the companies who have benefited from Ms. Koch’s
contributions are: IBM, Electronic Data Systems, Aspect Communications,
Rapt Inc., AccessLine Communications, Davacord, Echopass,
FrontRange Solutions, Onyx Software, Panscopic, and Xtime
Inc. Email: .
[What We Do]
Speech and Workshop Topics
Blair Koch speaks to a variety of audiences on topics such
as:
- Understanding Your Competition: How Well Do You Know
Your Competition?
- Product Planning: Needs, Challenges and Processes
- Product Marketing and Product Management: Do You Know
the Difference?
- Listening to Your Customers: Do You Know What They Need?
- Are You Selling Products and Solutions or Technology?
- Marketing and Engineering: Forging a Collaborative Relationship
- Measuring and Managing Your Success: Creating Metrics
that Work
|
"As product marketing activities become more complex,
choosing a partner that can hit the ground running is critical.
Blair Koch is as good as they come in product marketing. She
has the expertise, the discipline, and the people skills to
get the job done. And, because knowledge transfer is one of
her top priorities, your marketing team is better equipped
than ever to do their jobs when her project is completed."
-
Ben
Kiker, Vice President and General Manager Travel, Hospitality,
and Transportation Siebel Systems
|
