Branding

Strategic Brand Management, Second Edition
by: Kevin Lane Keller

Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands
by: Alina Wheeler, Alina R. Wheeler

The 22 Immutable Laws of Branding
by: Al Ries, Laura Ries

BUILDING STRONG BRANDS
by: David A. Aaker

Managing Brand Equity
by: David A. Aaker

Beyond Branding: How the New Values of Transparency and Integrity Are Changing the World of Brands
by: Nicholas Ind, Denzil Meyers, Jack Yan, Sicco van Gelder

Lovemarks: The Future Beyond Brands
by: Kevin Roberts, A. G. Lafley

The Origin of Brands : Discover the Natural Laws of Product Innovation and Business Survival
by: Al Ries, Laura Ries

Advanced Brand Management
by: Paul Temporal, Paul Temporal

Harvard Business Review on Brand Management (The Harvard Business Review Paperback Series)
by: Erich Joachimsthaler, David Aaker, John Quelch, David Kenny, Vijay Vishwanath, Mark Jonathan

Brand Portfolio Strategy : Creating Relevance, Differentiation, Energy, Leverage, and Clarity
by: David A. Aaker

A New Brand World: Eight Principles for Achieving Brand Leadership in the 21st Century
by: Scott Bedbury, Stephen Fenichell

Winning the Profit Game: Smarter Pricing, Smarter Branding
by: Robert G. Docters, Michael R. Reopel, Jeanne-Mey Sun, Stephen M

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Branding
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