Marketing
Marketing
ROI : The Path to Campaign, Customer, and Corporate Profitability
by: James D. Lenskold
Purple
Cow: Transform Your Business by Being Remarkable
by: Seth Godin
Global
Marketing Management
by: Masaaki Kotabe, Kristiaan Helsen
Sales
& Operations Planning -- The How-To Handbook
by: Thomas F. Wallace
The
Principles of Advertising and Imc
by: Tom, Ph.D. Duncan
Crossing
the Chasm: Marketing and Selling High-Tech Products to Mainstream
Customers
by: Geoffrey A. Moore
Marketing
of High-Technology Products and Innovations (2nd Edition)
by: Jakki J Mohr, Sanjit Sengupta, Stanley Slater
Total
Relationship Marketing: From the 4PS - Product, Price, Promotion,
Place - Of Traditional Marketing Management to the 30Rs - The Thirty
Relations ... Marketing P (CIM Professional Development S.)
by: Evert Gummesson
The
Discipline of Market Leaders: Choose Your Customers, Narrow Your
Focus, Dominate Your Market
by: Michael Treacy, Fred Wiersema, Frederik D. Wiersema
The
Experience Economy
by: B. Joseph Pine, B. J., II Pine, James H. Gilmore
Positioning:
The Battle for Your Mind
by: Al Ries, Jack Trout
The
Ultimate CRM Handbook : Strategies and Concepts for Building Enduring
Customer Loyalty and Profitability
by: John Freeland
High
Tech Product Launch
by: Catherine Kitcho
The
Pirate Inside : Building a Challenger Brand Culture Within Yourself
and Your Organization
by: Adam Morgan
Managing
Customer Value : Creating Quality and Service That Customers Can
See
by: Bradley Gale
New
Product Introduction: A Systems, Technology, and Process Approach
(Crisp Fifty-Minute Books (Paperback))
by: J. David Viale
Rules
For Revolutionaries : The Capitalist Manifesto for Creating and
Marketing New Products and Services
by: Guy Kawasaki, Michele Moreno
Entrepreneur
Magazine: Bringing Your Product to Market
by: Don Debelak
Product
Leadership: Creating and Launching Superior New Products
by: Robert G. Cooper
Becoming
a Category of One: How Extraordinary Companies Transcend Commodity
and Defy Comparison
by: Joe Calloway
Winning
at New Products: Accelerating the Process from Idea to Launch
by: Robert G. Cooper
Differentiate
or Die : Survival in Our Era of Killer Competition
by: Jack Trout
Will
It Sell? How to Determine If Your Invention Is Profitably Marketable
(Before Wasting Money on a Patent)
by: James E. White
The
Customer Revolution
by: Patricia B. Seybold, Ronni T. Marshak, Jeffrey M. Lewis
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