Product Development
Strategic
Brand Management, Second Edition
by: Kevin Lane Keller
Designing
Brand Identity: A Complete Guide to Creating, Building, and Maintaining
Strong Brands
by: Alina Wheeler, Alina R. Wheeler
The
22 Immutable Laws of Branding
by: Al Ries, Laura Ries
BUILDING
STRONG BRANDS
by: David A. Aaker
Managing
Brand Equity
by: David A. Aaker
Beyond
Branding: How the New Values of Transparency and Integrity Are Changing
the World of Brands
by: Nicholas Ind, Denzil Meyers, Jack Yan, Sicco van Gelder
Lovemarks:
The Future Beyond Brands
by: Kevin Roberts, A. G. Lafley
The
Origin of Brands : Discover the Natural Laws of Product Innovation
and Business Survival
by: Al Ries, Laura Ries
Advanced
Brand Management
by: Paul Temporal, Paul Temporal
Harvard
Business Review on Brand Management (The Harvard Business Review
Paperback Series)
by: Erich Joachimsthaler, David Aaker, John Quelch, David
Kenny, Vijay Vishwanath, Mark Jonathan
Brand
Portfolio Strategy : Creating Relevance, Differentiation, Energy,
Leverage, and Clarity
by: David A. Aaker
A
New Brand World: Eight Principles for Achieving Brand Leadership
in the 21st Century
by: Scott Bedbury, Stephen Fenichell
Winning
the Profit Game: Smarter Pricing, Smarter Branding
by: Robert G. Docters, Michael R. Reopel, Jeanne-Mey Sun,
Stephen M. Tanny
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